Marjorie Woo, Ph.D., MCC, is the founder and a member of the Board of Directors of Keystone Group Shanghai, Inc., a coaching service enhancer dedicated to the development of coaches and the coaching profession in China and Asia and is a Director, ICF Professional Coaches, Global Board.

During her more than 30 years of executive leadership, Dr. Woo spent 11 years as a managing executive of the Xerox Corporation. The founder of Leadership Management International, The Keystone Group Shanghai, Inc, and Leadership Management International China Ltd., Marjorie is currently a member of the Board of Directors of Leadership Management International. As an executive coach within the organization she built, she set an example of excellence, coaching executives for 30 years. Indigenous and Western organizations benefitted from her work in China and other Asia Pacific nations. She holds the top credentials of the International Coaching Federation.

Since 1998, Dr. Woo and her cohort have coached over 2,000 managers and senior-level executives per year, and a total of over 30,000 mid-level managers in China. Her ability to work within both Eastern and Western cultures supports her results-based approach to leadership. Her personal past client list includes General Electric, IBM, Microsoft, Hewlett-Packard, BASF, AXA, Schindler, and Texas Instruments, among many others.

Woo holds a doctorate in Human and Organizational Development Systems from Fielding Graduate University in Santa Barbara California. She is a Master Certified Coach (MCC), and Director, Professional Coaches Global Board of the International Coaching Federation, supporting programs for the Credentialed Professional Coaches Certification Program, Evidence-Based Coaching (EBC), Approved Coaching Specific Training Hours (ACSTH), and Accredited Coaching Training Program (ACTP).

Marjorie Woo is a seasoned speaker and has been featured at the China Europe International Business School (CEIBS), Chambers of Commerce, Rotary Club International events in the United States, and the Asia Pacific.

Now available in both printed and e-book format

To purchase a printed version of Leadership Coaching in China, please click:

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Praise for Leadership Coaching in China:

“This is a must-read book for those interested in coaching in China – whether
business leaders, professional coaches, or those thinking of starting careers in the coaching field. The editors have gathered the collective wisdom of experts with years of professional coaching experience in China and other parts of the world.” – Juan Antonio Fernandez, Professor, CEIBS

“Required reading for all consultants in China, beginners and veterans alike, Marjorie Woo has created a carefully curated collection of insightful articles chronicling the early challenges, initial acceptance and future course of coaching and advisory work in China.” – Grant W. Levitan, PhD, Senior Partner, RHR International LLP

“Wish this book was available during my assignment as HR Director in China from 2006 to 2015.  This book, packed with relevant topics arranged in a logical flow, is easy to read.  The case studies, experiences and lessons learnt, the conversations amongst professors, practitioners, coaches and coachees are insightful.” – Dr. Kuan Thye Sean, FedEx Express Asia Pacific.

“Leadership Coaching in China’ is the comprehensive, experienced-based guide enabling Chinese and foreign leaders and coaches to fully leverage the benefits of coaching across organizations. Besides learning how to structure coaching practices in a culturally-effective way, readers will gain empowering insights about how to be a better leader and a better coach, and therefore co-create greater value with others.” – Jean-Francois Cousin, MCC, 2019 Chairman of the ICF Global Board

“This is an insightful book which highlights the need for formal leadership coaching in an interconnected world in which China is playing an increasingly important role. Understanding how Chinese cultural nuances can support the development of China-responsible leaders, vs. simply following tried and tested western approaches, provides valuable perspective and leverage.” – Jafar Amin, President, Wells Fargo Asia Pacific

Fielding Monograph Series (Book 18)
Paperback: 311 pages
Publisher: Fielding University Press (March 4 2021)