Building UX Personas That Cultivate Empathy, Instead of Bias

2023-05-23T09:39:46-07:00

Personas have a long history in digital products and services. In fact, you’ve probably built a few yourself. They come in varying levels of fidelity and traditionally document key demographic information about your average or likely users. Personas can be incredibly helpful for teams, especially newly established ones, to help build context and guardrails around who they are building for. The problem with personas is they haven’t really changed much in the last few decades. If you run a basic search right now it will generate a hundred of the same templates with a standard array of demographic inputs; fake [...]

Building UX Personas That Cultivate Empathy, Instead of Bias2023-05-23T09:39:46-07:00

Media Psychology Alum Stephanie Jiroch Hired as Adjunct Faculty at University of Nevada, Reno

2023-05-19T11:50:41-07:00

Media Psychology alum Stephanie Jiroch was hired as an adjunct professor of marketing at the University of Nevada, Reno - Lake Tahoe campus teaching Advanced Marketing Strategy in the business and entrepreneur program. Stephanie Jiroch, M.A., doctoral candidate Stephanie Jiroch is a graduate of Fielding's Master's in Media Psychology and is currently a doctoral candidate in Psychology with an emphasis in Media at Fielding Graduate University. In addition, she holds an Executive MBA from Quantic School of Business and Technology, and a bachelor of arts in Advertising and Psychology from the University of Nevada, Reno. As an [...]

Media Psychology Alum Stephanie Jiroch Hired as Adjunct Faculty at University of Nevada, Reno2023-05-19T11:50:41-07:00

The Silver Lining of ChatGPT

2023-05-05T12:31:29-07:00

There's more to rapid AI advancements than just fear and loathing. KEY POINTS People should consider both valid concerns about ChatGPT and its potential to help people work smarter and achieve better results. ChatGPT can help creators use more of their energy on the highest levels of their work, leading to advancements. ChatGPT and other AI are not soulless. Human beings create and develop AI, so "artificial" intelligence is based on human achievement. Lately, many of the biggest technology news stories center around the use of artificial intelligence, particularly ChatGPT. Headlines and social media discussions tend to focus on fears [...]

The Silver Lining of ChatGPT2023-05-05T12:31:29-07:00

Why Proposed Social Media Bans Won’t Keep Your Kids Safe

2023-05-05T03:55:09-07:00

Social media bans ignore the need for digital literacy and self-regulation KEY POINTS Proposed legal bans on social media for kids are based on moral panics, not research. The preoccupation with social media use ignores the needed skills to safely navigate the digital world. Not only will the laws be difficult to enforce but verification proposals raise serious privacy issues for sensitive information. Lawmakers could help kids more by funding digital literacy programs. Politicians can't get their pens out fast enough to draft laws to regulate social media use by kids. Advertised as "child protection" laws, the proposed bans [...]

Why Proposed Social Media Bans Won’t Keep Your Kids Safe2023-05-05T03:55:09-07:00

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