2022 Super Bowl Commercials And Media Psychology


Christophe Morin, Ph.D. Media Psychology Program graduate Christophe Morin, PhD’14 is CEO of SalesBrain, a neuromarketing agency. When he is not teaching as Adjunct Faculty at Fielding, he helps companies improve their marketing growth and performance. Of the many successful projects Dr. Morin has led, a recent one examined the relative successes of the 2022 Super Bowl commercials. As consultants for KERN, a division of the Omnicom Precision Marketing Group, Dr. Morin and his team evaluated six Super Bowl ads using a unique neuromarketing analysis. Given that companies spend more than $10 million for each Super Bowl ad, [...]