By |Published On: May 19th, 2021|Categories: Media Psychology, Pam Rutledge|

Harness the Power of Media for Good.

Positive Media Psychology applies the theories and research from positive psychology to media and technology. Whether I’m working with interactive media, entertainment experiences, marketing content, social media, mobile devices or the news, a positive media psychology paradigm shifts the perspective away from looking for what’s wrong toward how mediated experiences can make lives and society better. In this brief presentation, I will discuss how media and technology can contribute to positive emotions, such as happiness and empathy; what technologies are used to support optimal engagement and mindfulness and how even marketing can be used to encourage the development of values and strengths such as resilience and self-efficacy. There are limitless opportunities when we start with questions like “How do people benefit?” “How can we make it better?”

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About the Author: Pam Rutledge

Pamela Rutledge, PhD, is a scholar-practitioner, integrating her expertise in media psychology with 20+ years as a media producer. A member of the faculty at Fielding Graduate University since 2008, Dr. Rutledge teaches in the areas of brand psychology, audience engagement and narrative meaning. Dr. Rutledge consults with entertainment companies, such as 20th Century Fox Films and Warner Bros., on data strategies and audience narratives. Dr. Rutledge has published both academic and popular work, including a text on positive psychology and psychological appeal for fans of the Twilight Saga and resilience in the Girl with the Dragon Tattoo. She has also written book chapters on meaning-making and fandom, transmedia narrative engagement, and positive media psychology. She authors “Positively Media” for Psychology Today and is also a frequent expert source on media use and popular culture for media outlets such as The NY Times, The BBC World and ABC News. She holds a PhD and an MBA.

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