Patagonia Founder and Recipient of Fielding Social and Ecological Justice Award Yvon Chouinard Takes Stand for Environment

2022-10-07T12:42:24-07:00

Yvon Chouinard Yvon Chouinard is taking another stand for the environment. Recently, he forfeited ownership of Patagonia, a company he founded nearly 50 years ago, in favor of social and ecological justice. In a letter he pinned for Patagonia’s website, Chouinard outlines the thought processes behind his decision, eventually landing on a 100 percent transfer of the company’s voting stock into the Patagonia Purpose Trust. Holdfast Collective, a nonprofit that fights the environmental crisis and defends nature, will have control of the entirety of the non-voting stock. “If we have any hope of a thriving planet – much [...]