The Psychology of Peloton’s Appeal: What Keeps Us Riding

2021-12-02T23:13:01-08:00

Successful virtual exercise targets much more than physical fitness. KEY POINTS COVID made hybrid experiences more acceptable and even desirable. Self-determination theory is a framework for evaluating technology experience, focusing on core needs: agency, competence, and social connection. When designed well, technology can contribute to the satisfaction of these needs and enhance wellbeing. Peloton creates a virtual experience that simultaneously empowers members to achieve and increases a sense of belonging. Successful virtual exercise targets much more than physical fitness. Like many, I purchased a Peloton bike at the start of COVID. It was a leap of [...]