Patagonia Founder and Recipient of Fielding Social and Ecological Justice Award Yvon Chouinard Takes Stand for Environment


Yvon Chouinard Yvon Chouinard is taking another stand for the environment. Recently, he forfeited ownership of Patagonia, a company he founded nearly 50 years ago, in favor of social and ecological justice. In a letter he pinned for Patagonia’s website, Chouinard outlines the thought processes behind his decision, eventually landing on a 100 percent transfer of the company’s voting stock into the Patagonia Purpose Trust. Holdfast Collective, a nonprofit that fights the environmental crisis and defends nature, will have control of the entirety of the non-voting stock. “If we have any hope of a thriving planet – much [...]