Expand Your Career Potential

The online Certificate in Media Psychology with an Emphasis in Brand Psychology and Audience Engagement is ideal for social change agents and people in advertising, marketing, and business communications—working anywhere that a product or concept must be clearly and accurately communicated for maximum impact.

You will learn the essential features of successful engagement:

• Understanding brands
• Identifying your core audience
• Developing a psychology-based persona
• Enabling communities of stakeholders
• Capturing core values in story
• Learning the critical elements of narrative persuasion and story structure
• Designing your brand story for a transmedia and participatory environment