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Faculty Biography | Honors and Awards | Publications | Experience

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Faculty Biography - Honors and Awards, Publications, Professional Experience
Pamela Rutledge
Pamela Rutledge, PhD
Adjunct Faculty - School of Psychology
Corona Del Mar, CA

PhD, Fielding Graduate University, 2008
MA, Fielding Graduate University, 2006
MBA, Claremont Graduate University, 1988

Areas of Instruction:

  • General Media Psychology 
  • Social Media and Emerging Technologies
  • The Psychology of Aesthetics and Usability
  • Positive Psychology and Prosocial Media
  • Branding using Transmedia Storytelling

Scholarly & Professional Interests:

  • The impact of immersive technology and networked society on human behavior, individual and group identity and agency and efficacy.
  • The fundamentals of storytelling and narrative in message, branding, and persuasive media in a transmedia environment.
  • The application of neuroscience, cognitive psychology, and positive psychology to the media development.

Professional Memberships:

  • American Psychological Association
  • American Psychological Society
  • International Communications Association
  • International Positive Psychology Association
  • Society for Consumer Psychology

Honors and Awards:

  • 2011: Distinguished Faculty Award, University of California Irvine Extension


  • Author of blog, Positively Media: How we flourish and grow with emerging technologies.
  • Author of The Media Psychology Blog,, Available through APA PsychExtra. 2006-Present.
  • Rutledge, P. (2013). How Obama Won the Social Media Battle in the 2012 Presidential Campaign. The National Psychologist. January (p. 12-13)
  • Rutledge, P. (2013). The Psychology of Mobile Technologies. In P. Bruck & M. Rao (Eds.), Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem (Chapter 2): Information Today, Inc.
  • Rutledge, P. B., & Neal, M. (2012). A New Model for the Evaluation of Interactive and Immersive Media. 2012 EEE International Conference Papers on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, NV.
  • Rutledge, P. B. (2012). Augmented Reality: Brain-Based Persuasion Model. 2012 EEE International Conference Papers on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, NV.
  • Rutledge, P. B. (2012). Is there a need for a distinct field of media psychology? In K. Dill (Ed.), Oxford Handbook of Media Psychology: Oxford University Press.
  • Buckner, B., & Rutledge, P.B. (2011) Transmedia Storytelling for Marketing and Branding. (March) Internet Marketing Association Monthly
  • Rutledge, P.B. (2011). The Impact of Media Coverage on USA-China Conflict. GmbH & Co. KG: Lambert Academic Publishing.
  • Rutledge, P.B. (2011). The Resilience of Lisbeth Salander: Self-efficacy, Connection, and Meaning. In R. Rosenberg & S. O’Neill (Eds.) The Psychology of the Girl with the Dragon Tattoo. Dallas, TX: BenBella Publishing
  • Rutledge, P. B. (2011). The Impact of Social Media on the Success of the Twilight Saga. In L. Wilson (Ed.), The Psychology of Twilight. Dallas, TX: BenBella Publishing.
  • Rutledge, P. B. (2010). The Psychology of Away Messages. USAirways Magazine, April, 30-31
  • Rutledge, P. B. (2009). The Impact of Media on the Predisposition to Conflict: U.S. Opinions Before and After the Olympics. Santa Barbara, CA: Fielding Graduate University.
  • Rutledge, P. B. (2008). Cognitive Psychology of Web Design: The New School.


  • Rutledge, P.B. (2012, January 9). Communicating the Message in the ‘New Normal” Environment. Newport Beach, CA. College Board College Colloquium.
  • Rutledge, P.B. (2012). Integrating an Online Presence for Psychologists. Orlando, FL. American Psychological Association National Convention.
  • Rutledge, P.B. (2011, November 2). Generation C & Shared StoryWorlds. StoryWorld Conference and Expo, San Francisco, CA.
  • Rutledge, P.B. (2011, September 30). The Psychology of Social Media. Vodafone Plenum Annual Congress. Berlin, Germany
  • Rutledge, P.B. (2011, August 6). Social Media for Social Change. American Psychological Association National Convention. Washington, DC.
  • Rutledge P.B. & Hogg, J.L. (2011, July). The Positive Psychology Behind Prosocial Media: How to Use Positive Psychology to Evoke Social Change. Fielding Graduate University National Session.
  • Rutledge, P.B. (2011, June). Technology and Intrinsic Motivation. EComm Conference, San Francisco, CA.
  • Rutledge, P.B. (2011, May). Augmented Reality: Broadband for the Brain. Panel ARE Augmented Reality Conference, Santa Clara, CA.
  • Rutledge, P.B. (2011, May). How to Apply Transmedia Storytelling to Branding and Advocacy. Planningness Conference, Minneapolis, MN.
  • Rutledge, P. B. (2011). Does the Internet Make You Happy? Paper presented at the SxSW Interactive, Austin, TX.
  • Rutledge, P. B. (2010, August 14). The Impact of Social Media on Self-Image and Self-Representation Paper presented at the American Psychological Association National Convention. Session: Symposium on Women and Media: Global Perspectives on Promoting Social Change. Sponsored by Division 46 Media Psychology and Division 35 Psychology of Women. San Diego, CA: American Psychological Association.

Professional Experience:

  • Adjunct Faculty, School of Psychology, Fielding Graduate University.

Other Professional Activities:

  • 2012-present: Faculty Director and Adjunct, Massachusetts School of Technology, Media Psychology Program; Adjunct Doctoral program, Leadership Psychology
  • 2007-present: Director, Media Psychology Research Center
  • 1990-present: Consultant, workshops and presentations on transmedia storytelling; brand narrative development; psychology of social technologies; cognitive impact and visual design
  • 2008-2012: Instructor, University of California - Irivine.
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