The convergence of media, technology, communication, art and science is transforming our world. New career opportunities abound. New types of positions are emerging. Burgeoning media industries have an accelerating need for capable media professionals, solutions architects, and highly developed practitioners, including professional educators, writers, producers, programmers, engineers, designers, directors, artists, cinematographers, public relations, advertising and media communications, IT and web specialists, who have the knowledge and perform with new, state-of-the-art understanding of media effects.

Educational institutions need faculty and staff who understand higher concepts in the media arts and sciences, the number of positions in media arts is increasing and the use of media in eLearning, distributed education, classroom learning and all facets of global education and training is a 21st century area of specialization. Tools of the future are both physical and intellectual. Individuals in all facets of educational leadership and change must now understand and apply media effects in order to perform successfully in the majority of the new and emerging occupational specialties.

The Concentration in Media Studies main focus is the study of media effects, media and learning. Media Studies in the School of Educational Leadership and Change embodies a focus on the understanding media and learning, and is fundamental to a well-rounded program for teaching, learning and administration in education, health services, commerce, entertainment and public policy and administration. The degree is a Doctor of Education. The Media Studies concentration is one of several concentrations that may be combined and included in various ways in ones learning plan.

Students in the present program are university professors, company CEOs, webmasters, software designers, teachers in various fields, entertainment industry professionals, and professionals in various communication disciplines.

EdD with a Concentration in Media Studies
To complete the Ed.D in the Educational Leadership and Change program with a concentration in Media Studies, working with your mentor, you may design your learning program around the following plan:

Eighty units via eight ten-unit Knowledge Areas are included in three categories:
ELC Core (40 units)
ELC 751 Action-Oriented Research (10 units)
ELC 752 Leadership and Change (10 units)
ELC 753 Systems Thinking and Intervention (10 units)
ELC 769: Structural Inequality and Diversity (10 units)
Concentration in Media Studies (30 units)
ELC 781 Media Studies (10 units)
ELC 772 Information Systems and Change (10 units)
ELC 778: Technology, Learning and Teaching (10 units)
Electives (10 units)
Dependent on student’s credit evaluation and learning plan prepared with his or her mentor.

To complete the Ed. D degree you must also complete an additional 21 units in the following areas
21 Units that include the following:
Learning Plan (3 units)
Comprehensive Assessment (credit only)
Dissertation (18 units)
Total Units: 101

Theories and Concepts
Following is the list of theories explored in the Media Studies concentration. It is a working list of various theories and areas of study (ologies) that are included in the Fielding Graduate University concentrations in Media Psychology and/or Media Studies. The list below is for purposes of example and enumerates many of the theories in education and psychology that may be applied to media. One purpose in providing this list is to show the scope of subjects included in media studies, which is an emerging, changing and growing twenty-first century field of study. However, the student may suggest additional theories and apply them in their specific areas of interest.

Selected Concepts and Theories:

Synesthetics
Semiotics
Semantics
Psychologies related to the use of Television, Motion Pictures, CD and other blended media
Psychologies related to newspapers, radio and other media
Phenomenology
Neuroscience and media
Personality theory and media
Emotions and Media: The Amygdale Theory
Range of Emotion
Involving Behaviors
Empathy and Accurate Empathy
Subliminal communication and suggestion
The psychologies of control
The psychologies of persuasion
Attachment Theory
Captology
Maptology
Psycho visualization
Repetition
Violence and media
Cognitive dissonance
Perception and Reality
Attention: Pay attention
Addiction: Positive and Negative
Forced feedback techniques
Cinematherapy
Absence of Presence
Color
Sound
Learning and motivation
Brain based learning
Memory: short and long term
Mastery
Retention
Trying
Learned Helplessness
Success
Intelligence, multiple and specific intelligences
Literacies, multiple and specific
Forced feedback techniques
Psychosocial bias
Subtractive bilingualism
Presence
Psycbermedia
Robotics
Artificial Intelligence
Feedback techniques
Emoticons
Affect regulation
Gestalt theory
Fuzzy Logic
Iconography, including emoticons
Power of the Situation
Learning Psychologies
Distributed Learning Techniques
Learning Management Systems
Semantic Memory
Forensic Media
Subtractive Memory
Synesthetics and Sensory Psychology
Semiotics and Symbolic Literacy
Language semantics, enunciation, pronunciation, and dialectical dissonance
Portrayal of Psychologists in the media
Computer assisted psychotherapy
Animation and media communication
Telemedicine
Blogs
Media Ethics
Forensic Media
Phishing
Priming
Implicit Association
Rapid Cognition Response
Adaptive unconscious
Understanding Patterns

Concentration Leadership: TBA